Australia: Craft beer remains a significant contributor to beer sectors overall growth
Latest statistics from IRI Worldwide show that craft beer is a significant contributor to Australian beer sectors overall growth, with indie craft surging, BrewsNews reported on September 4.
They also confirm craft has seen a surge during COVID-19. At its height in June, independent beer, which the IRI calls exploration craft contributed 83.7 per cent of the craft beer categorys growth that month.
On the other side of the coin, gateway craft which the IRI defines as the craft brands owned by the big brewers, and has grown considerably, though still not quite achieving the growth contributions of independent craft.
The data, which does not include scan data from BWS or Dan Murphys retail chains of liquor stores, covers the year to 2nd August, and shows spikes in growth in March but a bigger one in December.
Both independent craft beer and corporate craft saw an uplift in the past three months with the total craft category calculated to be worth an estimated A$868.6 million this year alone.
Lachlan Cameron, data and insights consultant at IRI, said that the growth of craft beer has accelerated in the companys latest Moving Annual Total results (MAT).
Its importance to the beer category continues to grow. In the prior year craft was responsible for 27 per cent of total beers growth, this year the contribution is closer to 38 per cent, he said.
Crafts growth is coming equally from corporate gateway craft which contributed 48 per cent of crafts growth and from indie exploration craft which equated to 52 per cent of crafts growth). This is quite a change from the year prior, where independent craft was responsible for over 80 per cent of crafts growth.
Despite the recovery of classic in the off-premise during the last 6 months of COVID, this has not been at the expense of Craft beer, whose growth has only accelerated on a percentage and dollar growth actual basis.
E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.