Australia: Tiger Beer launches new Tiger Crystal lager
In line with consumer demand for lighter and more sessionable brews, Singapore’s Tiger Beer has launched the new Tiger Crystal, an easy-drinking, lighter and more refreshing lager, The Shout reported on November 18.
Tiger Crystal is brewed using a crystal cold filtration brewing process, which filters the beer at below zero degrees, locking in the purest flavours and aromas. It is 4.5 per cent ABV and presented in 330ml clear glass bottles.
Tiger Beer is distributed locally by Drinkworks Australia and General Manager Judd Michael said that Tiger Crystal has been especially brewed for the Australian palate.
“Tiger Crystal is an exciting new product variant for Tiger Beer created as the ultimate heat refreshment and brewed with a pale lager malt and a unique combination of hops. It is a smooth, yet full-flavoured beer with a subtle, fragrant taste, specially brewed to quench the thirst of the Australian market for a refreshing, sessionable, light and premium beer.
“We’re really excited to be launching the vibrant and dynamic Tiger Crystal brand in Australia and encourage consumers to uncage their next refreshment.”
Tiger Beer is the number one Asian premium beer and one of the fastest growing brands that is currently available in more than 50 markets across the globe.
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