USA, AZ: SaddleBrooke Ranch opens production brewery north of Tucson
If you brew it, they will come.
Thats the philosophy behind one active adult communitys decision to open a working brewery on its campus just north of Tucson, Arizona. The nearly 1,000-unit community, SaddleBrooke Ranch, opened a 100-gallon production brewery and hired a brewmaster to run it earlier this year, public radio station KJZZ Phoenix was first to report.
SaddleBrooke is owned by Sun Lakes, Arizona-based active adult real estate company Robson Resort Communities. Currently, Robson has seven communities in Arizona and Texas.
In both the booming active adult market and in senior living more generally, fierce competition is driving new and innovative amenities. But while many senior housing providers serve craft beer in their dining rooms and at least one even has an in-house homebrewing program for residents on-site production breweries are far less common if not non-existent, perhaps because of the regulatory hurdles one must scale on that front.
For Robson, however, the paperwork was worth it, if only to make a splash in its local market. Building out the brewery cost roughly $145,000, but the company is already well on its way to getting a return on its investment, according to George Atwell, Robsons vice president of food and beverage.
Weve had two or three home sales just because people saw that brewery, Atwell told Senior Housing News. If we can market the community and sell that home, thats a big positive for us.
That unique selling point may be beneficial when angling for a younger generation of seniors. While residents wont be involved in the brewing process itself, SaddleBrooke is planning to offer brewing classes and beer-pairing dinners in the future an attractive perk for older adults who are already interested in craft beer.
The brewery is a big tool for attracting people interested in the beer-making process, Atwell said. It was on the marketing side where I felt that the brewery would be a popular thing. And its just become such a buzz.
Already, the brewery has produced its first beer, a blonde ale, and is working on an IPA. The overall plan is for the new brewery to make beer that would be sold in dining and drinking venues at Robsons communities across the Grand Canyon State. In fact, in order to maintain its license to brew, the community must churn out 5,000 gallons of beer annually.
Its about pride, Atwell said. They feel proud to live in a community where what theyre drinking off the tap handle is made right back there, and they know the guy who made it.
E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.