South Africa: Heineken hits back at counterfeit products claims
Dutch beer giant Heineken has hit back at claims that counterfeit versions of its products are being sold in South Africa, IPPro The Internet reported on August 30.
In a statement, Heineken said that a recent viral video showing “highly illegal criminal behaviour” is an old video first shared in China in 2016 and a “deliberate act to damage the Heineken brand”.
The video shows factory workers packaging Heineken branded bottles in a warehouse filled with hundreds of stacks of fake Heineken boxes.
Heineken consumers took to Twitter to share the video and photos comparing two Heineken bottles with different labels.
But Heineken argued that due to high demand, it was forced to import extra 650ml products, which lead to a discrepancy between differing back labels on products.
Heineken says that it is not aware of any counterfeit products being sold in South Africa and reassures customers that its products sold “in compliance with global best practices”.
Torna
E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .
