South Korea: Domestic beer sales surpass those of imported beers in July

South Korean breweries have been on a roll as of late, surpassing sales of imported beers after steady growth over the past three months, according to one of the biggest supermarket chains in the country, The Korea Bizwire reports.

HomePlus said on July 24 sales of domestically brewed beers accounted for over 50 percent of all beer sales, with the supermarket giant’s original products Haeundae, Gangseo, and Dalseo beer experiencing a drastic surge in sales in recent weeks.

During the first three weeks of July, sales of Gangseo Beer and Dalseo Beer increased by 20.1 and 27.3 percent, respectively, compared to the previous month, with HomePlus planning to sell local offerings from small and medium sized brewers around the country during the summer.

“Considering the sales of popular beers including Cass, Hite and Kloud rose less than 10 percent, it’s true that the three locally brewed beers helped boost total beer sales,” a HomePlus official explained.

Earlier this week, retail giant Lotte Mart reported increased sales of locally sourced vegetable products, signaling a new preference among South Korean consumers for locally sourced food and beverage products.

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