Russia & the Democratic Republic of the Congo: Baltika Breweries starts exporting its non-alcoholic beverage brand to the Democratic Republic of the Congo

Russia’s Baltika Breweries (part of the Carlsberg Group) has started exports to the Democratic Republic of the Congo, the company reported on July 17.

"It was decided to launch the market rollout with the capital of the country - Kinshasa - with the population of about 15 million people. The non-alcoholic beverage ‘Baltika 0’ Grain will soon be available in popular retail chains Shoprite, Extra Plus and Kin Mart, in small retail at petrol stations and special wholesale sites. The first 10,000 litre batch has been recently shipped from St. Petersburg port," the report said.

Baltika Breweries has been shipping its products to Africa since 2007. Africa’s share reaches 10% in the company’s sales in terms of volume to non-CIS countries. To date, the largest African export market for Baltika is Tanzania.

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