Spain & UK: San Miguel sells record beer volume in the UK last year
UK consumers sure love a good Spanish beer. In fact, San Miguel is so popular that sales are on the rise, up by an impressive 9% year-on-year in 2016. As a result, the UK remains one of the company’s top markets, along with Spain, Germany, Italy, and the Nordic countries, Foods and Wines from Spain reported on May 5.
San Miguel in fact sold more than 1,000,000 hectolitres in the UK last year—a new record, it is reported.
The company expects this trend to continue this year and attributes part of the stellar performance to the boom in tourism. Hotel occupancy numbers during Holy Week were extremely positive and expectations are just as high for summer. In fact, Mahou sales expanded by 1.7% in the first quarter of 2017.
The company is looking to expand, and is especially interested in the US market and craft beers, though its managing director notes that there’s no rush and that they’re looking for the right opportunity. At the moment, it exports to over 70 countries worldwide.
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