Latin America: The average Peruvian now drinks just 22 litres of beer per annum. In comparison, Latin America's champion beer drinkers, Venezuela, drink an annual average of 82.5 litres, while Brazil consume 49.3, Mexico 50.7 l and Colombia 29.6 litres respectively. And per capita beer consumption in Peru is at a particularly low ebb - today's 22 litres per annum contrasts poorly with an average of 42 litres in 1987 and 35 in the mid-1990s, analysts said.

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