Brazil: Heineken extends Brazilian beer distribution agreement with FEMSA

Dutch brewer Heineken NV said it had extended its commercial partnership in Brazil with Mexico's Femsa, the largest bottler and brewer in Latin America, for 10 years until 2017, Reuters reported June 26.

"The extension of this agreement aims at capitalizing on the potential of the premium segment of the Brazilian beer market, one of the largest in the world, as well as by Femsa's powerful distribution capabilities," said Heineken in a statement.

Heineken is the world's fourth largest brewer in terms of sales.

Financial details were not disclosed.

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