Industry News       English French Dutch Spanish German Russian Italian Portuguese Portuguese Danish Greek Romanian Ukrainean Chinese Polish Korean
Logo Slogan_Dutch


CASTLE MALTING NEWS in partnership with www.e-malt.com Dutch
02 March, 2007



Brewing news UK: Carlsberg plans to revive its Tuborg lager brand

Carlsberg is attempting to revive its Tuborg lager brand in the UK after almost a decade, according to Marketing Week, February 26. The brand disappeared in the late 90s after it was given a £6m makeover in 1995.

The company is investing £5m to support the relaunch of the brand, which will be positioned as a rival to Heineken-owned Amstel in the premium standard lager market. The 4.6abv lager will be marketed as an "easy drinking" lager to appeal to 18-30 year olds. It will be launched in the off-trade on April 2 and will be available initially in 275ml cans.

The launch will be supported by nationwide outdoor and press campaign.

The brand originated in Denmark, and already exists in Russia and Eastern Europe.





Back



E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .














We gebruiken cookies om ervoor te zorgen dat we u de beste ervaring op onze website bieden. Als u doorgaat met het gebruiken van deze site, gaan we ervan uit dat u hiermee tevreden bent.     Ok     Nee      Privacy Policy   





(libra 0.8750 sec.)