Netherlands: Grolsch Brewery to deploy its ID manager software globally

Capital ID announces that Royal Dutch beer brewery Grolsch will globally deploy its Marketing Resource Management software ID manager, PRNewswire reported February 28. ID manager offers the Grolsch marketers a platform for fast and unambiguous production of marketing products. Grolsch seizes the international introduction of its' new bottle, in March this year, to employ ID manager. The software will support the marketing activities for that introduction.

Capital ID's ID manager platform consists of different modules in which every marketing, brand and house style element of an organisation is centrally established. Locally, authorised employees or third parties can use all the available marketing programs, publications, promotions, materials and campaigns. Capital ID already deployed various international ID manager implementations.

Grolsch used a similar system before, but felt the need for a dynamic and professional approach. "We wanted to share more information with our worldwide branches from our head office. Therefore we went looking for a user-friendly solution with functionality that would motivate our employees to really use it. Thanks to ID manager we can create one platform where all the marketing information can be found. Our employees will be able to find the right information faster and more efficiently", says Marc van Lierop, senior brand manager at Grolsch International.

ID manager was chosen because of the supplier's expertise and the software's great variety of possibilities, says Van Lierop: "We reviewed different solutions, but ID manager is the leading solution in this area. Most other systems are very website oriented, whereas ID manager offers a complete package."

Grolsch will start using the software by the end of March, simultaneously with the world-wide introduction of the new Grolsch bottle. This way, ID manager can prove itself immediately in supporting the marketing activities. "Especially in a large-scale worldwide marketing campaign like this, ID manager's advantages are evident", says Dennis Steen, commercial director at Capital ID. "Every marketing resource is quickly available via the platform. This prevents countries from having to re-invent the wheel, with all the additional costs. I am convinced that Grolsch will soon profit from the investment in ID manager."

Capital ID focuses on the automation of marketing processes. With its ID manager software, the company is marketing leader in the Netherlands in the area of Marketing Resource Management (MRM) and Digital Asset Management (DAM). Capital ID's customer base consists of Randstad, Starbucks, ABN Amro, SNS Bank, Otto, BCC and various colleges. Capital ID is managed by Dennis Steen, Marc van Ballegooijen and Andrey Prins. The company is located in Zwolle (the Netherlands) and has two divisions: ID manager and ID interactive. For more information: www.capitalid.nl.

About ID manager

ID manager is a standard Marketing Resource Management (MRM) software platform for the automation of marketing communication processes. MRM software makes it possible to control and manage marketing activities from A to Z. This offers many advantages: more control over marketing activities, more efficient material production and maximum facilitation of the internal organisation. In the past few years almost all Dutch insurance companies and colleges and various international temporary employment agencies, large retailers, ICT organisations and banks have chosen the software for the automation of their marketing processes. ID manager is a division of Capital ID.

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