Industry News       English French Dutch Spanish German Russian Italian Portuguese Portuguese Danish Greek Romanian Ukrainean Chinese Polish Korean
Logo Slogan_Spanish


CASTLE MALTING NEWS en colaboración con www.e-malt.com Spanish
31 January, 2007



Brewing news Belgium: InBev can continue supplying bars with larger beer glasses

InBev can continue supplying Belgian bars with larger beer glasses after the country's competition regulator rejected a bid by café owners to force the brewer to return to a smaller size, International Herald Tribune published January 30.

The bar owners complained last September that InBev, the largest European brewer, was abusing its dominant position in Belgium by obliging bar owners to accept the larger glasses, which were introduced a year ago and are 10 percent bigger than older ones.
The Belgian Competition Authority ruled in an interim decision that forcing InBev to return three million smaller glasses "wasn't an economic option at this stage," Bert Stulens, an official at the agency, said in an interview Monday.

InBev began replacing 25-centiliter, or 8.5-ounce, glasses after changing the design of its Jupiler Bull logo last January. The café owners complained, saying that they lost money each time they filled the larger glasses.

Gwendoline Ornigg, an InBev spokeswoman, had no immediate comment. Lawyers representing the café owners were not immediately available.

InBev, which is based in Leuven, Belgium, provides glasses bearing its Jupiler beer trademark to bars for free. The company said in a statement in September that it was aware of bar owners' "difficult economic situation."

Beer consumption in Belgium is falling about 2 percent a year, part of a trend across Western Europe that has forced thousands of bars to close.

The new glasses are meant to help bartenders and beer drinkers because they have a clearly marked line at 25 centiliters, InBev said.

If the glasses are filled correctly, there is room for three centimetres, or one inch, of foam.

After the interim decision, the Belgian Competition Authority will make a final ruling on the complaint, Stulens said.





Regresar



E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.














Utilizamos cookies para asegurarnos de brindarle la mejor experiencia en nuestro sitio web. Si continúa utilizando este sitio, asumiremos que está satisfecho con él.     Ok     No      Privacy Policy   





(libra 0.9805 sec.)