Brazil: Brewery Femsa's market share is growing for 6th consecutive month
Brewery Femsa Cerveja Brasil, owned by Mexican group Femsa, informed it has recorded a rise in market share for the sixth consecutive month, NoticiasFinancieras Via Thomson Dialog NewsEdge reported on January 11.
According to ACNielsen, in December 2006 the company reached an 8.6% market share, up from 8.5% in November. In June 2006, the company’s market share was 7.9%.
Each point is equivalent to some R$ 100 million. The company has also announced it will prepare several actions for its leading brands during summer, period that accounts for 40% of the total beer sales of the year.
Regresar
E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.
