Belarus: CJSC Brewing Company Siabar (Bobruisk) to finally introduce its homonymous brand
The brewer will finally present its same named brand in the very near future, which according to the companys chairman Sergey Levin, wont remain un-noticed by anyone and will represent the very best of Belarus brewing in the neighboring countries, the Ukrainian Agency of Industrial News released May 26.
He is yet ready to comfort Siabar competitors: They still can remain calm for a while because the company planes to release it not before the next year. But Bobrov is ready to engage itself in a proactive marketing strategy.
Chairman of CJSC Siabar Sergey Levin has promised to reporters from BelGazeta that Belarus will soon find out who Bobrov is.
Even if Siabar came to the market with significantly low prices, it is ridiculous to evaluate beer only from its price side. One has to analyze the content of alcohol, its density. A diligent consumer understands that these differences between this parameters conduct to different beer prices. If the brewery supplies different beer at same prices, it is more likely that someone is being unfair, Levin said.
Even if were offering good prices, our politics of setting prices is more inspired from the Russian and Ukrainian standards which we attempt to than the Belarusian ones, he continued. We presumed that we were able to supply beer at lower prices, but, since beer prices in Belarus are for some reasons over-appreciated, we have to conduct ourselves by the market, he finally added.
There are lots of similar beer producers which seek for fair treatment from the government who has to support every one of these firms, in order to compete with beer manufacturers from neighboring countries. Today, the government uses a particular approach of its support for any of these firms. Nobody knows which is the real extend of taxes paid by some of the beer producers, in relation to whom the government uses special treatment criteria. the companys chairman said.
CJSC Brewing Company Siabar (named SZAO Belarus Brewing Company before August 2005) has been registered in February 2004. Founders of the joint venture are the Detroit Belarus Brewing Company LLC created with participation of American investment group Detroit Investments Ltd, the International Financial Corporation, and OAO Dednovo.
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