Germany: Oettinger taking on production and sale Karmeliter beer
German beer and soft-drinks producer Oettinger is taking on the production and sale of domestic beer brand Karmeliter, the company announced on June 10.
Karmeliter – which traces its roots back to a monastery in the Middle Ages – had announced it would cease operations at the end of June as it had not found a “successor”.
“Karmeliter is a cult. It would have been an enormous loss for German brewing culture and beer diversity to lose this strong brand and its original recipes,” Oettinger CEO Stefan Blaschak said.
“With its solid quality and impressive history, Karmeliter fits our family business, which is also rich in tradition with a history spanning almost 300 years”.
The Karmeliter brewery in Salz, Germany, has been privately owned since 1923.
“The German beer market has been shrinking for decades but is still significant and generates strong sales,” Blaschak said.
Torna
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