USA: AB InBev CEO says too early to assess impact of Bud Light backlash
Anheuser-Busch InBev's CEO said it was too early to assess the impact of a conservative backlash in the United States against Bud Light over a social media promotion of the beer by a transgender influencer, Yahoo Finance reported on May 4.
"With respect to the current situation and the impact on Bud Light sales, it is too early to have a full view," Michel Doukeris told an investor conference call.
"The Bud Light volume decline in the U.S. over the first three weeks of April, as publicly reported, would represent around 1% of our overall global volumes for that period."
E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.