USA & Czech Republic: Rival helps Budvar reach record sales in USA

Budvar chief Jiří Boček convinced PM Topolánek that Budvar is benefitting from recent distribution deal with Anheuser-Busch, CTK reported May 22.

Working together with an age-old rival may pay off. It definitely did for Budějovický Budvar, which in January struck a distribution deal with its traditional competitor Anheuser-Busch (A-B).

Despite the ongoing trademark battles between the two breweries, A-B is now selling the rebranded Czechvar lager in the States, and the alliance has significantly boosted the Czech firm's US sales.

E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .