Romania: Timisoreana gains 3% more of the market in 2nd half of 2006

The Timisoreana brand, which is part of the portfolio of beer producer Ursus Breweries, the second largest competitor on the local beer market, last year, had a 14% market share, gaining around 3% in the last six months, Ziarul Financiar published March 5.

"Last year, in December, Timisoreana saw a 10.8% market share, as compared with June 2006, when it accounted for just 7.9% of the market," stated Mihai Barsan, brand manager of Timisoreana.

According to the Timisoreana representative, the increase was prompted by a complex marketing plan developed by the company in the second half of last year. The first change operated by the marketing department was the re-launch of the brand, in May, through advertising campaigns telling the story of ordinary people.