Vietnam: SABMiller Vietnam launches new Zo Rok beer brand for Tet festival

SABMiller Vietnam Joint Venture Co., Ltd. has launched a new brand of its beer Zo Rok in the southern province of Binh Duong for pilot sale during the upcoming Tet festival, The Saigon Times published February 6.

SABMiller Vietnam is a US$45-million joint venture between Vinamilk and Holland’s SABMiller Asia B.V, and operates a factory with annual designed capacity of 100 million litres of beer.

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