Mexico: Heineken Mexico appoints new CEO
Heineken Mexico has appointed Oriol Bonaclocha as its new CEO, effective July 1, with the aim of further strengthening its strategy and presence in the country, FreshlyBottled.com reported on June 18.
Bonaclocha will oversee the management of seven breweries, a malting plant, more than 18,000 employees, a network of over 17,000 SIX stores, and a broad brand portfolio that includes Heineken, Heineken 0.0, Amstel Ultra, Tecate, Tecate 0.0, Dos Equis, Indio, Bohemia, and Carta Blanca.
Heineken Mexico continues to play a key role in positioning beer as both a traditional product and a cultural symbol of great significance in the country.
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