Australia: Coca-Cola sells Feral Brewing to joint venture
Coca-Cola Europacific Partners Australia (CCEP Australia) has sold Feral Brewing to a joint venture comprising Nail Brewing and a consortium of investors, including fellow independent Western Australia brewery Beerfarm, Inside FMCG reported on May 21.
CCEP Australia MD Orlando Rodriguez said the sale of Feral Brewing will allow the company to focus on its core NARTD (non-alcoholic ready-to-drink) portfolio.
The purchasers possess the attributes to deliver the necessary scale to achieve long-term sustainable growth for the Feral business and, just as importantly, to continue to invest in the development and growth of the Feral team, added Rodriguez.
With a strong footprint in the WA brewing industry, Beerfarm and Nail Brewing said they will continue to support and grow the Feral brand and its production volumes while maximising beer production at their Bassendean site.
Feral Brewings production facilities will be used to produce Beerfarms products, enabling Beerfarm to triple its volume, expand its presence in the craft beer industry, and meet the supply demands of larger liquor distributors in the country.
Meanwhile, Beerfarms Metricup brewing facilities will continue to produce a core range of products and enable further innovation to pioneer new craft beer and other products.
In response to the acquisition, Ian Atkins, founder and director of Beerfarm, said: This is a watershed moment for Beerfarm. Ferals Bassendean production facilities are in fantastic condition, which means we will continue to produce the same quality of independent craft beer just substantially more.
The transaction is expected to be completed in June, and the transition will take place over the next three to six months.
E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.