Ireland: Guinness remains Ireland’s most valuable brand
Guinness defends its position as Ireland’s most valuable brand, with a brand value of €2.5 billion, an increase of 16% from the previous year, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy.
Guinness is leading the way for Irish brands, with the top 10 brands celebrating an increase in brand value, a reflection of the upturn in the Irish economy, which has been undergoing a recovery for the past few years.
Guinness, considered by many to encapsulate the very essence of Irishness, has launched successful digital marketing campaigns in a bid to create an ageless brand that appeals to all demographics. Guinness has continued to innovate, through its launches of new beers: Open Gate Citra IPA and Open Gate Pilsner. The brand has also worked on pop up experiences and ‘experimental brewing’ hubs which have been well received both in Ireland and at the popular Truman Brewery in London. Alongside this, Guinness’ renewed sponsorship of the Six Nations Rugby competition has tapped into the drink’s traditional markets, further boosting its international recognition and thus its brand value.
Simon Haigh, MD Brand Finance, Ireland, commented:
“Ireland’s home-grown brands continue to be very strong ambassadors for the nation’s economy, which increased by 7.5% in 2018 – the highest growth rate among EU members. This momentum has been pivotal in Brand Finance expanding its Irish brand valuation ranking from 10 brands to 25 in 2019”.
Ireland’s 10 Most Valuable Brands
Rank 2019
Rating
1 Guinness
2 Allied Irish Banks (AIB)
3 Primark / Penneys
4 Ryanair
5 Smurfit
6 Kappa
7 Bank of Ireland
8 Jameson
9 Ardagh Group
10 Kingspan
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