China: Tsingtao and Yanjing named official beers of the 2022 Beijing Olympic and Paralympic Winter Games

Tsingtao and Yanjing have been named the official beers of the 2022 Beijing Olympic and Paralympic Winter Games, Xinhua reported on December 17.

China's two leading beer companies are the first official partners that Beijing 2022 has signed since it opened invitations for tier-two sponsors in August 2018.

Both Tsingtao and Yanjing were also official beer partners of the 2008 Beijing Olympics. The two companies will share marketing rights for Beijing 2022 in a similar arrangement.

Beijing 2022 launched its marketing program in February 2017. The eight official tier-one partners to have been signed are Bank of China, Air China, Yili Group (dairy products), ANTA (sports apparel), China Unicom (telecommunication services), Shougang Group (urban regeneration services), CNPC (oil & gas), and Sinopec Group (oil & gas).

The Beijing 2022 organizing committee is expected to agree deals with more tier-two sponsors over the coming months.

E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .