Ukraine: Persha Pryvatna Brovarnia to start brewing Czech beer Krušovice under license in early June
Persha Pryvatna Brovarnia, an independent brewery based in Lviv, Ukraine, has received a license form Heineken Concern to produce Czech beer Krušovice and will start its production in early June, Interfax-Ukraine reported on April 27.
"This year we received a license from Heineken Concern to produce Krušovice and in a month will start producing this famous Czech beer," the co-owner of Persha Pryvatna Brovarnia Andriy Matsola said in an interview with Interfax-Ukraine.
He said that usually it takes three or five years to receive the beer production license from Heineken. Persha Pryvatna Brovarnia started negotiations with Heineken in 2012 and at the end of 2015 and early 2016 the brewery launched Heineken beer production in Ukraine under the license.
"The vice president of Heineken personally flew [to Ukraine] to inspect. The whole structure was inspected: from the head office, retail staff, atmosphere and policy of the company to tests of production facilities. In 2015, Persha Pryvatna Brovarnia was the fourth company in the world that received this license from Heineken, not being in ownership of the concern," Matsola said.
He said that Heineken does not plant to enter the Ukrainian market.
Persha Pryvatna Brovarnia was created in 2004. It manages two breweries with a total capacity of 2.4 million hectolitres of beer per year in Lviv and Radomyshl (Zhytomyr region).
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